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Unwind:
Pet Activity Tracker

Coming Soon

Track walks, play, training, and rest to help your dog live a balanced, happy life.

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Sightline:
Fitness Tracker

Visualize your habits, track progress, and see how today’s choices shape your goals.

Coming Soon

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Chaos:
Home Organizer

Coming Soon

A simple, visual way to keep your household in sync and your days running smoothly.

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Identity Mad

Building digital experiences for every side of your life.

Digital with a heartbeat.

Identity Mad, based in Austin, TX, creates meaningful digital experiences for everyday life. We build apps, online communities, and digital tools for people looking for better ways to live, work, and connect.

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